AFRICANA

When was the last time you felt truly inspired?

Really. Try to remember...

Brace yourself for the untamed, raw power of AFRICANA.

Feel the raw power of art free of contemporary aesthetic preconceptions and restraints.

PURE
02 — Pure
03 — Original

A brave new vision into the 21st century African art and culture.

An exercise of pure creation and emotion that can’t be organized into collapsible categories or defined by an over-extrapolation of meaning.

ORIGINAL

Artists by instinct,
not by trend.

An expression art’s ability to inspire and give hope.

DRIVEN BY LOVE
04 — Driven by Love
05 — Art Foundation

AFRICANA celebrates multiculturality, creativity, equality and open exchange.

We aim to be the most powerful foundation promoting creatives and emerging talents of African descent, as well as the central exhibitor of art inspired by Africa.

AFRICANA is committed to share these collections with innovative exhibitions and programs that explore the most important contemporary Africa-related issues and ideas.

ART FOUNDATION

Unfortunately you know why this square is black

Apart from the most recent pandemic there is another systemic “pandemic” that stretches back hundreds of years. It’s in our power to stop it.

Every given day
Every hour of that given day
Every minute of that given hour

We’ve had enough.

BE THE CHANGE
06 — BE THE CHANGE
07 — Stand Up

No one has a miraculous answer but everyone has the responsabilty to act.

More than 110 million children, adolescents and youth are out of school in Africa.

Unesco (September 2019)

STAND UP

Reclaiming
Identity

Art encapsulates a people’s history and plays an instrumental role in reclaiming identity and forging independence. We know this is particularly true within the African context.

EDUCATION
08 — Identity
09 — Better Leaders

Better
Leaders

We strongly believe that Art education spills over into the workforce. We know that people who engage in the Arts are better at creative thinking and have a greater ability to adapt to new situations and visualize alternatives.

EDUCATION

Nurture
Creativity

There is a strong voice arguing for the recognition and reward of African artists and other creative workers. The downplaying and under-resourcing of artistic fields has created bottlenecks of talent

EDUCATION
10 — Creativity
11 — Stop Ignorance

Stop Ignorance

From our point of view, Education by/for the Arts plays an important role in diminishing the "ignorance" around African related issues, promote open-mindedness, awareness and intergenerational education.

EDUCATION

Our strategic goals aim to strengthen the Foundation’s purpose

1. Discover and present new talent
2. Promote high-quality training in the fine arts field
3. Affirm contemporary African Art as a valued commodity
4. Promote cultural Diversity
5. Contribute to Gender Parity
6. Engage (with) the Public
7. Ensure the Foundation's operational excellence

STRATEGIC GOALS
12 — Strategic Goals
13 — The 4321 Process

What the world gives us and what we aim to give back

4 PILLARS OF RESEARCH:
Multiculturality, Creativity, Equality and Open Exchange

3 FINE TUNING PERSPECTIVES:
Preservation, Inspiration and Education

2 PERMANENT DIALOGUES:
between the Established & the Experimental and between the Past & the Present

1 LONG LASTING GOAL:
a renewed and dynamic interaction with African Contemporary Art and Culture

THE PROCESS

Full support
for our artists

1. SUSTAINABILITY
-- Fund Raising
-- Scouting
-- Collection Management

2. CAPACITY BUILDING
-- Training
-- Residencies

3. CULTURE
-- Showcasing
-- Scale Up

ACTIVITIES
14 — Activities
15 — Happiness

Happiness in the making

We are not exclusively focused in “objects” or “exhibitions”: our main drive is to directly impact and improve people’s lives.

Primary & Secondary Education
(ISCED Levels 1 to 5)
Focus Countries: Angola, Cape Verde, East Timor, Guinea-Bissau, Mozambique and São Tomé & Príncipe

Higher Education
(ISCED Levels 6 to 8)
Focus Country: South Africa

Artist Residencies
+ delivery and exposure phase
Focus Countries: Angola, Brazil, Portugal, Switzerland and United States

HAPPINESS

Stay tuned!